Blacc zacc wikipedia how to#

They decided against using their Russian last names and opted for something that sounded more luxurious-think Italian luxury brands like Versace, Gucci, and Armani. with his cousins, Gabriel Jacobs and Avi Aranbayev, in 1999.

Blacc zacc wikipedia how to#

After that he spent close to a year working at the International Gemological Institute where he learned how to certify diamonds and colored stones. He attended the Gemological Institute of America, a nonprofit institution specializing in the field of gemology, for a year to learn the diamond business. He wanted to create a brand and design jewelry pieces. But Izzy didn’t just want to be a supplier and wholesaler.

In total, the Aranbayev family has been in the business for nearly four decades. Mair’s Sons, which was named after Joe and Izzy’s grandfather, exists to this day. Izzy says Pops is still “the boss” and oversees the day-to-day operations at Avianne and Co. Nothing came easy, and they faced the unfortunate struggles many immigrant families encounter. Izzy notes that even keeping the large family together wasn’t the easiest.īefore Joe and Izzy entered the jewelry business, their father Boris Aranbayev, who many affectionately refer to as “Pops” these days, worked at a jewelry store in Flatbush, Brooklyn, before founding wholesaler and manufacturer Mair’s Sons in the Diamond District with his brother, and supplied pieces to other NYC shops in the early ‘90s. Joe and Izzy admit they didn’t have much growing up in the Starrett City housing projects in East New York. The Aranbayev brothers immigrated from Uzbekistan, Russia (then the Soviet Union) to Crown Heights, Brooklyn, in 1985 along with their immediate family, uncle’s family, two aunts’ families, and grandparents. The resume is an impressive one, but becoming the spot for rappers to create custom jewelry didn’t happen overnight. And they helped Adam Sandler become Howard Ratner, the unforgettable protagonist of A24's Uncut Gems, the Safdie brothers film released last year. They taught Elliot Eliantte, one of hip-hop’s most prolific jewelers at the moment, all about the business-he used to design and make pieces for them. They have a Guinness world record-we will get to that later. And with these pieces, they’ve influenced the jewelry industry and pop culture. Izzy, who is much more lowkey and works behind the scenes while Joe acts as the face of the brand on the sales floor, says they’ve probably created roughly 80,000 pieces in total for artists like the Diplomats, Future, Migos, Travis Scott, Lil Wayne, and Slick Rick. The impromptu occurrence falls in line with a mantra he echoes in a thick Brooklyn accent a handful of times: “You have to look like money to make money.”Īvianne and Co., now a 25-person operation, has become one of the go-to jewelry providers for tons of celebrities and athletes in its 21-year history. Joe is now getting a haircut in the middle of his renowned jewelry store. Joe pauses the interview again, removes his button-up to reveal a white tank top, leaves the glass cube, and moves to another chair in the showroom.

Ten minutes later, there’s another interruption as a man who isn’t immediately recognizable-but is, based on Joe’s reaction, very important-enters the shop. The exchange is quick, a simple handshake and hello with Joe before he exits. It’s comedian Pete Davidson who has just finished up a consultation for a custom piece with Avianne CEO Izzy Aranbayev, Joe’s older brother, in the company’s office located further down the block. He’s interrupted to buzz in someone at the door. Dark-tinted sunglasses cover his eyes, matching his slicked back hair and grizzly five o’clock shadow.Ī couple of minutes pass and the glasses come off.

His attire commands attention immediately-an all-over-printed button-up shirt, Dolce and Gabbana sneakers, and shimmering rings, watches, and chains. It’s surrounded by cases filled with everything from diamond-encrusted watches and necklaces to branded leather accessories. Joseph Aranbayev, who goes by Joe Avianne, steps into a ceiling-high glass cube situated at the center of a marble sales floor. on a Thursday in January, but “All of a Sudden” by Moneybagg Yo and Lil Baby is blasting over the sound system at Avianne & Co., a jewelry shop in Manhattan’s Diamond District.